What is SEO
Are you here for you are new to SEO or you just want to polish and refine your knowledge or knowhow in so far as this aspect goes? By and large, regardless of the reason or need that drove you to this site, one thing you need to know is that the main aim of this is to furnish you as much as can be when it comes to the need to set yourself well on the road to professional and high quality search engine optimization. In the following lines, we take a detailed look at what SEO is and SEO marketing.
By and large, SEO is a particular marketing discipline that aims to grow visibility in the organic search results. As a matter of fact, SEO happens to be so broad as to encompass all there is in the technical and creative elements that will serve to help improve rankings, drive traffic and increase awareness on the various search engines. Just as we have already seen mentioned, there is so much that actually is involved in SEO marketing and these range from the word used on your page to the systems and methodologies in place to help other sites find you or link with you on the web. By and large, there will be other scenarios where SEO may be simply rendered or considered to be the strategies that you may get to take to make sure that your site is so structured in a manner that the search engines will get to understand.
Having said this, it is to be appreciated as a fact that SEO or search engine optimization isn’t all about mere designing and structuring your website in a manner that happens to be search engine friendly. The sites are actually used by people and as such the main aim is to make them as search engine friendly as you make them user friendly as well.
We will take a special look in this article at some of the basics that you need to know of when it comes to the description of some of the core areas of SEO, right from finding the phrases and terms that will help generate as much traffic to your site otherwise known as keywords, ideas to help make your site more friendly to the search engines, what actually goes into link building and as well how you can successfully promote the unique elements there are on your site.
First and foremost why do you think your website needs SEO? To appreciate this, it is important to note the fact that a host of the web traffic you see online is actually driven by some of the major search engines, think Google and Bing for instance.